Laura Hof with her Father Wim Hof (IceMan) method
Laura Hof Experience/ field of expertise: Laura Hof is a nutritionist, Wim Hof Method Instructor and Head of Events at the mother Company Innerfire (the company behind the Wim Hof method).
Mission in the festival: The Wim Hof method is a method that teaches others become a happier, healthier and stronger version of themselves through breathwork, cold exposure and mindset.
Story of my change: Wim Hof got his nickname “The Iceman” by breaking a number of records related to cold exposure. His feats include climbing Mount Kilimanjaro in shorts, running a half marathon above the Arctic Circle on his bare feet, and standing in a container while covered with ice cubes for more than 112 minutes. Having embraced the majestic force of nature, Wim resolved to share his discovery with the rest of the world. He is convinced that everyone can tap into this potential without having to invest the same decades worth of study, travel and daring. And so he developed the Wim Hof Method: a natural path to an optimal state of body and mind.
Laura Hof Topics in the festival:
Wim Hof Method: brief intro to the method, breathing session and an ice bath.